>>
Week 6 Avg Result
+38%
Energy Index
Week 12 Completers
67%
→ Join Membership
Doctor-designed · Science-backed

Stop guessing.

Start transforming.

The 12-week science-backed transformation protocol for high-achievers. Body, mind, and performance — all in one. Built by a biochemist-clinician and a serial entrepreneur.

Start Your 12 Weeks — $50Watch Overview
247 optimizers on protocol · Week 6 avg: +38% energy
The Problem

The wellness market is broken.

Fitness apps only touch the body. Mindset platforms ignore your biology. Nutrition coaching misses habits. You've tried them all — and none of it stuck.

Fitness appsFragmented
Mindset platformsFragmented
Nutrition coachingFragmented
Biohacking gadgetsFragmented
The APEX12 Solution

One integrated 12-week protocol.

APEX12 is the first program to integrate Body, Mind, and Performance into a single structured journey — with genuine clinical credibility. Built by a biochemist who understands your molecular biology, not influencer vibes.

A12
💪
Body
🧠
Mind
⚡
Performance
✓ Fully integrated · One protocol
Program Overview

Three pillars. One protocol.

01

Body

Fitness + Nutrition

Evidence-based training protocols and nutrition frameworks designed around your biology — not generic templates.

02

Mind

Mindset + Habits

Behavior architecture, cognitive load management, and habit stacking grounded in neuroscience and clinical psychology.

03

Performance

Output + Systems

Daily operating systems, deep work protocols, and life frameworks that make peak output your default state.

Pillar Emphasis by Phase

Phase 1
Foundation
Body 40%Mind 40%Perf 20%
Phase 2
Build
Body 35%Mind 35%Perf 30%
Phase 3
Optimize
Body 30%Mind 30%Perf 40%
12-Week Journey

Week by week. Measurable by design.

Weeks 1–4
Foundation
Measure, audit, and build your non-negotiable baseline.
Weeks 5–8
Build
Stack protocols, increase intensity, stress-test your system.
Weeks 9–12
Optimize
Personalize, refine, and lock in your transformation.
W1P1
Life Audit & Baseline
W2P1
Movement Foundation
W3P1
Sleep Protocol
W4P1
Phase 1 Integration
W5P2
Training Progression
W6P2
Nutrition Optimization
W7P2
Recovery Science
W8P2
Phase 2 Audit
W9P3
Performance Peak
W10P3
Sustainability
W11P3
Advanced Personalization
W12P3
Graduation

Click any week to see the focus → New weeks unlock every 7 days after enrollment

The Founders

Built by people who use it.

DPL

David Perrault-Levesque

DMD · Biochemistry · Colorado

"

I built APEX12 because I was tired of programs that ignored the biochemistry. Every protocol here is grounded in the same molecular principles I studied — from cellular metabolism to behavioral neuroscience.

Doctor of Dental Medicine · Biochemist
WD

William Desroches

Entrepreneur · Biohacker · La Prairie, QC

"

I built this because I needed it — and nothing like it existed. APEX12 is what I wish someone handed me 10 years ago when I was optimizing in the dark, wasting time on fragmented protocols.

Entrepreneur · Self-Optimizer · Biohacker
DMD
Doctor of Dental Medicine
BSc
Biochemistry + Chemistry Instructor
12yr
Combined optimization experience
FR/EN
Bilingual — built for both markets
The Origin
The Athletic Circle
TOGETHER WE RISE
The Athletic Circle

Born from The Athletic Circle

APEX12 didn't start in a boardroom. It started in a community. William Desroches built The Athletic Circle around one truth: Together We Rise. As that community grew, one question kept surfacing — what's the actual protocol? APEX12 is the answer. The first structured 12-week system born directly from a real community's hunger for results.

William's first project · Est. 2024
evolved into
PEX12
Pricing

Accessible by design.

$50 is intentionally accessible. Revenue grows with alumni retention, not high-ticket barriers.

Start Here

APEX12 Program

One-time · Full access

$50one-time
12 weeks of structured protocols
Body, Mind & Performance modules
Weekly check-ins & progress tracking
Bilingual community access
Founders' weekly video briefings
Science-cited references

APEX12 Membership

Alumni only · After completion

$29/month
Ongoing community access
Monthly content drops
Founder live calls
Advanced protocols library
Early access to Level 2
🔒Secure checkout
✓Instant access
🌐EN + FR
💬Community included
FAQ

Frequently asked questions.

Still have questions? The founders respond personally.

Start Your 12 Weeks — $50